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Innovation Success 360


By: Vadim Kotelnikov

Inventor, Author, and Founder, Ten3 Business e-Coach,,,


"Discovery is seeing what everybody else has seen and thinking what nobody else has thought."

– Albe Szent-Gyorgyi


Systemic Innovation Ten3 Business e-Coach: why, what, and how Vadim Kotelnikov (personal web-page) Synergistic Marketing and Selling Business Innovation Process Innovation Product Innovation Organizational Innovation and Change Technology Innovation Strategy Innovation  

The Arithmetic of Systemic Innovation

1 × 0 × 0= 0

 1 × 1 × 1 = 111

 Discover much more!

Systemic Innovation

6Ws of Sustainable Corporate Growth

7 Dimensions of Strategic Innovation

Uncover the Iceberg of Opportunities

Business Innovation

New Business Models

Top 10 Forces Behind New Business Models

Strategies of Market Leaders

Opportunity-driven Business Development

Organizational Innovation

Organizational Success 360: Five Basic Elements

Entrepreneurial Organization

Innovation-friendly Organization

Flat Organizational Structures

Creative Chaos Environment

Inspiring Culture

Organizing for Innovation: Organizational Models that Support Innovation

How To Transform Your Business Into an Innovative and Creative Culture

Guiding Principles To Liberate Employees from the Fear of Trying New Things

Strategy Innovation

Dynamic Strategy

Competitive Strategies

5 Strategic Questions

Innovation Strategies

Venture Strategies

Strategic Innovation: Road-mapping

3 Criteria To Assess Your Innovation Portfolio

Technology Innovation

Technology Strategy

Radical vs. Incremental Innovation

Radical Project Management

Process Innovation

Enterprise-wide Business Process Management (EBPM)

Cross-functional Management (CFM)

The Jazz of Innovation

Product Innovation

The Art of Innovation: 9 Truths

New Product Development

New-to-the-World Product Development

New Product Design

Trend Spotting Tips

Customer Success 360

Value Innovation

Differentiation Strategies

Make the Competition Irrelevant

Corporate Leader

Cross-functional Excellence

Entrepreneurial Creativity

Business Architect

Leading Innovation

New Realities and New Survival Strategies


In today's tidal wave of global economic, technological, and social change, the name of the game for you and your organization is survival. You are not going to survive in this new economy through technology innovation alone.

The New Era of Systemic Innovation

Innovation used to be a linear trajectory from new knowledge to new product. Now innovation is neither singular nor linear, but systemic. It arises from complex interactions between many individuals, organizations and their operating environment. Firms which are successful in realizing the full returns from their technologies and innovations are able to match their technological developments with complementary expertise in other areas of their business, such as manufacturing, distribution, human resources, marketing, and customer service.

Innovation is not divisible – ‘good in parts’ is no good at all. Innovation systems are only as strong as their weakest links. "You can't do carpentry if you only have a saw, or only a hammer, or you never heard of a pair of pliers. It's when you put all those tools into one kit that you invent," advised Peter Drucker.

Holistic Approach

Innovation is the key driver of competitive advantage, growth, and profitability. There are many parts of the whole field of innovation: strategy innovation, new product development, creative approaches to problem solving, idea management, suggestion systems, etc. All of these components are important. "Yet approaching them piecemeal will bring piecemeal results...

These seemingly disparate issues must be integrated into a single overarching strategy if they are to be mobilized in the quest for growth," says Robert Tucker. In this new era of systemic innovation, you must design your firm's innovation process holistically.

Systems Thinking


Systems thinking is your ability to things as a whole (or holistically) including the many different types of relationships between the many elements in a complex system. "Systems thinking is a sensibility – for the subtle interconnectedness that gives living systems their unique character," says Peter Senge.

Radical Innovation by Cross-Functional Individuals

"Here is the paradox: You need a great team of people with diverse skills to perform a symphony well, but no team has ever written a great symphony!" – Ken Matejka

While cross-functional teams are key players in defining and implementing incremental innovation projects, cross-functional disruptive individuals tend to be key players in defining radical innovation projects. Individuals who are likely to excel in a radical innovation project, besides having superior technical capabilities, should be goal-oriented, broadly educated, creative, extremely bright, not afraid to be different, integrative, flexible, passionate, entrepreneurial, aggressive, eager to learn business, able to take risks, and inquisitive.

Manage Systemic Innovation by Cross-Functional Teams

In strategic innovation road-mapping, the starting point for knowledge building and learning about the innovation concept is to establish a shared view of trends, disruptive technologies and other discontinuities, and related events that could shape the future. To move efforts forward, cross-functional teams, either formal or informal, need to be formed. For incremental innovation product or service development projects, a cross-functional team  typically includes a technical guru, engineer, designer, manufacturing expert, supply chain specialist, and marketing specialist. Your major suppliers and customers need also to be kept well informed of your new product/service development plans and allowed to work together to build these new solutions.

Cross-functional Management (CFM)

Cross-functional management (CFM) manages business processes across the traditional boundaries of the functional areas. CFM relates to coordinating and synergizing the activities of different units for realizing the superordinate cross-functional goals and policy deployment. It is concerned with building a better system for achieving such cross-functional goals as innovation, quality, cost, and delivery... More