Success Secrets:

Technology of Achievement


Creating Value-added Energy by Harnessing the Power of Diversity

By: Vadim Kotelnikov, Founder, Ten3 Business e-Coach – Inspiration and Innovation Unlimited,,,

“Ineffective people live day after day with unused potential. They experience synergy only in small, peripheral ways in their lives. But creative experiences can be produced regularly, consistently, almost daily in people's lives. It requires enormous personal security and openness and a spirit of adventure.”

Stephen R. Covey



Ten3 BUSINESS e-COACH: Why, What and How Synergy Smart Executive Leadership-Management Synergy 12 Effective Leadership Roles 6Ws of Corporate Growth Results-based Leadership New Management Model Creativity: 3 Pillars 5 Rules of Creativity Tips for Fostering Combinations COCA Principle of Achievement The Wheel of Life Sustainable Competitive Advantage Corporate Capabilities Sustainable Competitive Advantage Vadim Kotelnikov SYNERGY - Extraordinary value-added energy or force created by the working together of various parts


Discover Yourself

Life-Business Synergy

4 Pillars of Entrepreneurial Creativity

Synergy Defined

Synergy is the energy or force created by the working together of various parts or processes.

Life-Business Synergy


Synergy in business is the benefit derived from combining two or more elements (or businesses) so that the performance of the combination is higher than that of the sum of the individual elements (or businesses).

 Case in Point   Your Two Hands

What can you do with one hand?

What can you do with two hands? Twice as much? No! You can do much, much more! You can do absolutely new things, for example, play the violin. That's synergy!

Creativity – Synergy of Your 3 Attributes

 Case in Point   Joint Power of Four Horses

Two horses can pull about 9,000 pounds. How many pounds can four horses pull? The arithmetical response is 18,000. Sounds reasonable – but it's wrong! Four horses can actually pull over 30,000 pounds. It's synergy that makes the difference!

Synergistic Corporation

A corporation that builds on core competencies utilizes skills that combine to strengthen value chains and build greater competitive advantages. This leads to synergies among business units, whereby they become more productive together than independently. The collection of skills used in this situation is largely intangible, but corporations can also build synergies by sharing tangible resources.

6Ws of Corporate Growth

 Case in Point   GE

"Integrated diversity" is a term used by Jack Welch, the legendary former CEO of GE, to define a learning culture. He described "integrated diversity" as the elimination of boundaries between businesses and the transferring of ideas from one place in the company to another. "Integrated diversity means the drawing together of our thirteen different businesses by sharing ideas, by finding multiple applications for technological advancements, and by moving people across businesses to provide fresh perspectives and to develop broad-based experience. Integrated diversity gives us a company that is considerably greater than the sum of its parts," says Jack Welch.

 Case in Point   Toyota

Much of Toyota's success in the world markets is attributed directly to the synergistic performance of its policies in human resources management and supply-chain networks.

Toyota Production System