People should pursue what they're passionate about. That will make them happier than pretty much anything else.

  

12 Drivers of an Entrepreneur

  

 

I'm interested in things that change the world or that affect the future and wondrous.

Elon Musk

 
 

Disruptive technology where you really have a big technology discontinuity... tends to come from new companies.

Starting and growing a business is as much about the innovation, drive, and determination of the people behind it as the product they sell.

  

 

If you're trying to create a company, it's like baking a cake. You have to have all the ingredients in the right proportion.

Elon Musk

 
 

I don't spend my time pontificating about high-concept things; I spend my time solving engineering and manufacturing problems.

  

Divine Passion

Innovation is Love

  

 
 

I don't believe in process. In fact, when I interview a potential employee and he or she says that 'it's all about the process,' I see that as a bad sign. The problem is that at a lot of big companies, process becomes a substitute for thinking. You're encouraged to behave like a little gear in a complex machine. Frankly, it allows you to keep people who aren't that smart, who aren't that creative.

We have a strict 'no-assholes policy' at SpaceX.

  

SuperSmart

SuperSmart vs. Smart

Super-Creativity

Super-Creativity vs. Creativity

Super-Creativity as a Dance of 3 Creativities

  

 
 

As much as possible, avoid hiring MBAs. MBA programs don't teach people how to create companies.

There are really two things that have to occur in order for a new technology to be affordable to the mass market. One is you need economies of scale. The other is you need to iterate on the design. You need to go through a few versions.

  

 

I've actually not read any books on time management.

Elon Musk

 
 

A company is a group organized to create a product or service, and it is only as good as its people and how excited they are about creating.

 

Stretch Goals

COCA Pillars of Achievement

  

 
 

I think it's very important to have a feedback loop, where you're constantly thinking about what you've done and how you could be doing it better.

Really pay attention to negative feedback and solicit it, particularly from friends. ... Hardly anyone does that, and it's incredibly helpful.

  

 
 

You have to say, 'Well, why did it succeed where others did not?'

  

Success Glossary

  

 
 

The first step is to establish that something is possible; then probability will occur.

  

Elon Musk on How To Be a Genius

  

 

If you get up in the morning and think the future is going to be better, it is a bright day. Otherwise, it's not.

Elon Musk
 

 

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